Protect the foundationKeep what matters.
Identify the brand strengths customers already value.
INDEPENDENT MINDS. CONNECTED EXPERIENCES.
A PRACTICE BYERIC CHIA
Unseen Forces
Brand transformation.
Through experience.
I’m Eric Chia, a brand experience specialist.
I help brands change how people experience them.
DIFFERENT FORCES. ONE EXPERIENCE.STRATEGY · EXPERIENCE · CREATIVE DIRECTIONSCROLL TO CONNECT ↓
01 / WHAT I DO
A brand is a promise.
An experience
makes it real.
I connect brand strategy, creative expression and customer experience—so transformation reaches the people it is meant for.
From what your brand stands for to how your products, services and interactions deliver it.
From promise to proof02 / THE GAP I CLOSE
Close the experience gapOne brand.
Too many
disconnects.
The positioning says one thing. The website, product or service says another.
Customers feel the gap—even when teams cannot see it. I help find what is getting lost and turn it into a clear brief for change.
THE QUESTION TO START WITH
Does the experience live up to the promise?
03 / FIND THE DIRECTION
Transformation
needs judgement.
Know what makes the brand valuable.
Then decide where it needs to go.
Protect the foundation
Find the frictionChange what gets in the way.
Find the friction between your promise and today’s experience.
Choose a directionBuild what comes next.
Define the experiences that will make your brand relevant tomorrow.
04 / CONNECT THE EXPERIENCE
Different parts.
One feeling.
A brand becomes distinctive when its strategy, expression and experience reinforce each other.
One connected experienceStrategyWhat you stand for.
↔ExpressionHow you show up.
↔ExperienceWhat people actually get.
05 / WHAT YOU CAN HIRE ME FOR
Make the direction
tangible.
A clear offer. A better experience.
Work your teams can build on.
01
Define the brand.
Get clear on what the brand stands for—and why people should choose it.
- Brand positioning & proposition
- Narrative & creative platform
- A clear transformation brief
YOU LEAVE WITHA shared direction before anyone starts making.
Turn complexity into clarity02
Design the experience.
Connect the moments that shape how customers see, use and feel about your brand.
- Customer journeys & priority touchpoints
- Experience principles
- An experience blueprint
YOU LEAVE WITHA blueprint for a more coherent brand experience.
Connect the moments03
Make the idea real.
Turn strategy into distinctive work people can see, try and respond to.
- Creative concepts & art direction
- Signature experience ideas
- Prototypes & design direction
YOU LEAVE WITHSomething tangible to test, refine and take forward.
Give the idea form04
Lead the change.
Bring senior creative judgement to the decisions and teams delivering the transformation.
- Creative direction & review
- Team and partner alignment
- A prioritised transformation roadmap
YOU LEAVE WITHA clear path from ambition to delivery.
Align the work06 / THE EXPERIENCE BEHIND IT
25+
Years in creativity
and experience.
I’m Eric Chia. An independent brand experience specialist, with senior creative leadership experience at Digitas UK and a perspective shaped by Publicis Groupe and global brand work.
- DIGITAS UK
- Executive Creative Director
- PUBLICIS GROUPE
- Network perspective
- GLOBAL BRANDS
- Complex, high-stakes work
Experience informs judgementIndependent perspective.
A senior partner in the room.
07 / HOW WE CAN WORK TOGETHER
My expertise.
Your way of working.
You work directly with me. I can take on a focused challenge independently, join your existing team, or help you build the right team around the work.
Your challenge. My expertise.Work with me directly.
I take ownership of a defined brand or experience challenge—from diagnosis and direction to a tangible next step.
INDEPENDENT CONSULTINGBring me into your team.
I work alongside your people, adding senior brand experience expertise and creative direction where it is needed.
EMBEDDED EXPERTISEBuild the right team.
I help define the capabilities you need, identify the right collaborators and shape how the team works together.
TEAM SHAPING & DIRECTION08 / START WITH YOUR BRAND
What does your
brand need
to become?
Make the next moveLet’s turn that ambition
into an experience.